On February 12, MAC cosmetics launched its Hello Kitty limited edition cosmetic line. Hello Kitty got revamped, looking trendy chic in MAC’s signature color, black. It seems like everywhere you look these days you can say, Hello Kitty!
Created in 1976, Hello Kitty is in her mid 30’s this year and it seems that many of her fans are just about her age. In Hong Kong, you can find the Hello Kitty café and dessert shop. In Taiwan, there is a maternity and birthing ward in which mommies to be can hold their newborns in a Hello Kitty decorated room. In Japan, where Hello Kitty was born, you can find anything Hello Kitty you can probably imagine, yes, even an s&m room, and no, I didn’t imagine that. Although originally established as a stationary and gift store for little girls, Hello Kitty is not just targeted for the pre-tween stage anymore. Ask Kimora Lee Simmons who designed a $4500 diamond pendant for the cute cat.
I admit, I was a Sanrio child growing up. I loved going into the Sanrio store and buying erasers, lead pencils, and stationary, and I had a fair share of Hello Kitty items when I was a young girl but I was much more into the other Sanrio characters, My Melody, Little Twin Star, Pekkle, and Kerropi. The store was wonderful, filled with everything cute and pretty, I absolutely savored each of our trips there.
Today, I have Hello Kitty items ranging from an air humidifier to a coffee machine, from stuffed Hello Kitty plush dressed in the 12 Chinese Zodiac signs to t-shirts, purses, and compacts. What is this obsession with this cute little feline? I’m 30 years old, can I be too old for the Kitty?
Hello Kitty to me represents innocence, happiness, and a drama free world and you are never too old for that. She’s simple and fun, and everything that you put her on adds a dimension of cuteness. Whether it’s on a toaster or pajamas, she makes us happy and that’s why women are attracted to her. In a serious world, Hello Kitty reminds us, don’t forget to play. More importantly she reminds us that it’s o.k. to appreciate being a girl as we embrace growing into our own skin as women. Hello Kitty herself has gone through this metamorphosis from being just a girl’s best friend. I don’t know if I’ll ever grow out of my love for Hello Kitty, and truthfully, I’m in no rush to. I do hope to have a daughter one day not just so I can give her all the collectibles that I have been saving over the years but because I hope to share with someone a little dose of simple happiness.
Hello Kitty doesn’t have a mouth but if she did and she could speak, I’m pretty sure she would want to remind us of all the wonderful things in this world and say, come play with me! So bring it on, perhaps we can never be too old for what Hello Kitty truly represents.
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